Our Company

Blu Blood

The Osmans realised that the best way forward would be for Osman to join Shaaista’s Blu Blood venture, instead of them both working on separate business entities. Shared interests and mutual passions made this a decision they haven’t regretted since.

Blu Blood embodies lifestyle and management in the various services they offer. Their mission is to be a worthy competitor in the lifestyle management field in terms of promoting, managing and showcasing events and entertainment. Osman and Shaaista believe in thinking out of the box, to create a tailor-made service for every client they work with. With over 10 years’ combined experience in marketing, communications, hospitality and logistics, Blu Blood aims is to offer a service that is above and beyond every client’s expectations.

Blu Blood Services

Blu Blood offers a variety of services from unique bespoke packages, to exciting launches of new products and events. They have worked with many large companies including Nedbank Golf Challenge, Telkom Corporate customer form, Chats Cellular,Sun International,Peermont At Blu Blood personalized service is key and paramount to business success.

Blu Blood is known for their professional event management work, which includes events for Bollywood Indian Cinema, as well as music industry promotions throughout South Africa and Africa. Other than that, Blu Blood has successfully completed the custom-made task of creating and facilitating the coordination of the UNICEF Child Friendly Space at the 2010 World Cup FIFA Fan Fest Sites throughout South Africa. Continuing their good work to promote the protection of women and children in South Africa, they where the marketing and sponsorship consultants to The Childline Johannesburg Centre.

Blu Blood has crossed paths and collaborated with many renowned artists, such as

Riaad Moosa, Azhar Usman, Preacher Moss, Mo Amier, Russel Peter, Joey Rasdien,Conrad Koch,Marc Lottering,Loyiso Gola &Nik Rabinowitz  to name just a few. Their festival and event experience include Riaad Moosa’s The Best of Tour and Doctor’s Orders Tour, Joey Rasdien’s Mixed DNA, The Kings and Queens of Comedy and various other tours. On the Bollywood side Blu Blood has Toured with Sonu Nigam,Atif Aslam,RAHAT Fateh Ali Khan the International debut show of Arijit Singh ,Mika Singh and many more

Another part of the Blu Blood is the Blu Blood lifestyle loyalty card that allows the cardholder phenomenal luxury lifestyle offering.


The company’s premise is delivering luxury, lifestyle and the best entertainment productions. The Blu Blood family comprises of a very select staff and specialised service providers who work in harmony to ensure each and every event is an exceptional success. Every Blu Blood event is indeed one to be remembered, as Osman and Shaaista maintain a hands-on approach and always aim to be trend setters with every new project.

If you are in need of an extravagant event, top class entertainment or the ultimate advertisement package, look no further than Osman and Shaaista’s Blu Blood.